↑ Target Audience Fit +68%
StreetKicks Personas
Data-driven persona development for a sneaker brand with behavioral patterns, purchase motivations and social media usage.
UX Research
Research
Figma
Why Personas?
Understand Your Users in Depth
Personas are fictional user profiles that represent your real target groups. They are based on data from user research and help to make design and marketing decisions that are consistently user-centric. With detailed personas, you ensure that you are not developing past your actual customers.
Our Approach
How We Create Your Personas
Our process for creating personas is structured and data-driven to ensure that the results are not only realistic but also directly applicable.
1. Research & Analysis
We start with comprehensive research. This includes analyzing existing data, conducting interviews, and creating surveys to gather qualitative and quantitative information about your users.
2. Pattern Recognition
In the collected data, we identify recurring patterns in user behavior, needs, and motivations. These patterns form the basis for creating distinct personas.
3. Persona Creation
We create detailed persona profiles with name, photo, demographics, goals, and frustrations. Each persona tells a story that makes them tangible and relatable to your team.
Examples
What Do Finished Personas Look Like?
Our persona documents are clearly structured and visually appealing. They contain all the important information at a glance to be a practical tool in everyday work.
References
Selected Projects
↑ Conversion +35%
Buchwerk Reader Personas
Qualitative persona study for a bookstore with reading habits, genre preferences and purchase decision processes.
UX Research
Research
FAQ
Frequently Asked Questions
Here are answers to the most common questions about creating personas.
As a rule, we recommend 3-5 personas. Too many dilute the focus, too few do not reflect reality.
Depending on the scope of the research phase, creation takes 1-2 weeks.
Personas are part of our Professional package from €5,990. As a single service from €1,490.
We recommend that personas be reviewed every 12-18 months and updated if necessary.
Free Consultation
Let's Talk About Your Project
Book a non-binding appointment to discuss your requirements and find out how we can help you.
